Clean, Soft Water Is the Foundation of Health & Beauty
The SoftWaterCare system includes both a filter and a softener to remove chlorine and soften hard water—giving you healthier hair and skin.

Dirty Water vs. Hard Water: What's the Difference?
There are two types of harmful substances in shower water that can damage your skin and hair: chlorine and other pollutants, and hard water minerals like calcium and magnesium.
Dirty water refers to water that contains chlorine and various chemical contaminants typically present in municipal tap water.
Hard water is water with high levels of dissolved minerals, primarily calcium and magnesium, which occur naturally in many water sources.
What Dirty, Hard Water Does to You

Chlorine damages your hair’s structure and strips away its natural protective oils, leaving it dry, brittle, and frizzy.

Hard water makes your roots oily and your ends dry—minerals block pores and strip moisture from your hair.

Hard water clogs pores and disrupts your skin’s natural barrier, leaving it dry, itchy, and more prone to breakouts and irritation.

THMs and VOCs from chlorinated water can absorb through your skin or lungs—linked to cancer, irritation, and health risks.
The Solution
The SoftWaterCare shower water softener system combines advanced ACF filtration with powerful water softening.
The system fits all types of bathrooms and showers, and installs easily in just a few minutes — no plumber needed.

The Solution
The SoftWaterCare shower water softener system combines advanced ACF filtration with powerful water softening.

The system fits all types of bathrooms and showers, and installs easily in just a few minutes — no plumber needed.

The Benefits of Clean, Soft Water
In just 1 month! Results from a Consumer Perception Study.
93%
Felt Their Skin Get Softer
96%
Loved Their Silkier Hair
91%
Saw Less Hair Fall
94%
Noticed Improvements in Greasy Roots and Dry Ends