Clean, Soft Water Is the Foundation of Health & Beauty

The SoftWaterCare system includes both a filter and a softener to remove chlorine and soften hard water—giving you healthier hair and skin.

Dirty Water vs. Hard Water: What's the Difference?

There are two types of harmful substances in shower water that can damage your skin and hair: chlorine and other pollutants, and hard water minerals like calcium and magnesium.

Dirty water refers to water that contains chlorine and various chemical contaminants typically present in municipal tap water.

Hard water is water with high levels of dissolved minerals, primarily calcium and magnesium, which occur naturally in many water sources.

What Dirty, Hard Water Does to You

Brittle Hair

Chlorine damages your hair’s structure and strips away its natural protective oils, leaving it dry, brittle, and frizzy.

Greasy Roots

Hard water makes your roots oily and your ends dry—minerals block pores and strip moisture from your hair.

Damaged Skin

Hard water clogs pores and disrupts your skin’s natural barrier, leaving it dry, itchy, and more prone to breakouts and irritation.

Health Risks

THMs and VOCs from chlorinated water can absorb through your skin or lungs—linked to cancer, irritation, and health risks.

The Solution

The SoftWaterCare shower water softener system combines advanced ACF filtration with powerful water softening.

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ACF Filter for Dirty Water

Removes chlorine and other impurities.

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Softener for Hard Water

Softens hard water for healthier skin and hair.

The system fits all types of bathrooms and showers, and installs easily in just a few minutes — no plumber needed.

The Solution

The SoftWaterCare shower water softener system combines advanced ACF filtration with powerful water softening.

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ACF Filter for Dirty Water

Removes chlorine and other impurities.

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Softener for Hard Water

Softens hard water for healthier skin and hair.

The system fits all types of bathrooms and showers, and installs easily in just a few minutes — no plumber needed.

The Benefits of Clean, Soft Water

In just 1 month! Results from a Consumer Perception Study.

93%

Felt Their Skin Get Softer

96%

Loved Their Silkier Hair

91%

Saw Less Hair Fall

94%

Noticed Improvements in Greasy Roots and Dry Ends

Join the Happy Users

  • Perfect for Apartment Living

    This softener solved my apartment’s hard water issue. It’s easy to use and perfect for renters like me!

    - Celeste

  • Silky Soft Water Experience

    This shower softener makes soft water feel amazing—smooth, silky, and I use way less shampoo. Love it!

    - Taylor

  • Eczema Relief

    Soft Water Care fixed my eczema and limescale issues in just a month after other filters failed. So grateful!

    - Mandy

  • Smooth Hair Again

    After moving to LA, the hard water left my hair dry and rough. Thanks to the shower softener system, my hair is now smooth and silky again.

    - Claire